1. Introduction

Betal ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our dedicated flower enthusiast app ("App") in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong and other applicable laws. By using the App, you agree to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide Voluntarily

Since the App does not require account registration, we do not collect personal identification information such as your name, address, or contact details unless you voluntarily provide them, for example, when contacting us via email at betalaeaa1607@outlook.com.

When using the AI recognition function, you may upload images of flowers. These images are processed temporarily to provide the identification service and are not stored unless you explicitly choose to save them within the App.

2.2 Automatically Collected Information

We may collect certain technical information automatically when you use the App, including but not limited to:

• Device information (such as device model, operating system, and unique device identifiers);
• Usage data (such as features you use, frequency of use, and interaction with content);
• Network information (such as IP address, which may indicate your general location);
• Log data (such as access times and dates).

This information is collected to improve the functionality and performance of the App and to provide a better user experience for flower enthusiasts.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain the App's services, including the floral knowledge database, planting tips, flower language interpretations, and AI recognition function;
• To improve the App's functionality, content, and user experience by analyzing usage patterns and preferences;
• To develop new features and services that cater to the needs of flower enthusiasts;
• To respond to your inquiries or feedback when you contact us;
• To ensure the security of the App and prevent fraudulent or unauthorized activities;
• To comply with legal obligations under Hong Kong law.

4. Disclosure of Your Information

We do not sell, trade, or rent your personal data to third parties. We may disclose your information in the following circumstances:

• To our service providers who assist us in operating the App, providing services, or conducting business on our behalf, provided that such providers agree to keep the information confidential and use it only for the purposes specified;
• When required by law, court order, or government authority in Hong Kong or other jurisdictions where we operate;
• To protect our rights, property, or safety, or the rights, property, or safety of our users or others;
• In connection with a merger, acquisition, or sale of all or part of our assets, where personal data may be transferred as part of the transaction, subject to appropriate safeguards.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Automatically collected technical information and usage data are retained for a reasonable period to analyze trends and improve the App, after which they are anonymized or deleted.

Images uploaded for AI recognition are temporarily stored during the identification process and are deleted immediately after the result is provided, unless you choose to save them in the App. Saved images are stored until you delete them or uninstall the App.

6. Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption, secure data storage, and access controls. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights Under Hong Kong Law

Under the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong, you have the following rights regarding your personal data:

• The right to access your personal data held by us;
• The right to correct any inaccurate personal data;
• The right to request the deletion of your personal data, subject to legal or contractual obligations;
• The right to object to the processing of your personal data for certain purposes;
• The right to withdraw your consent to data processing, where processing is based on your consent.

To exercise these rights, please contact us at betalaeaa1607@outlook.com. We may require proof of identity to process your request and may charge a reasonable fee for accessing your personal data, as permitted by law.

8. Third-Party Links

The App may contain links to third-party websites or services. This Privacy Policy does not apply to such third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy in the App. Your continued use of the App after the changes take effect constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please contact us at:

Email: betalaeaa1607@outlook.com